October Sales Figures Released: China's Auto Market Shines with Record-Breaking Performance

The October sales data is out, and automakers have truly gone all out. The traditional "Golden September, Silver October" (a period historically associated with peak sales) has flipped to "Silver September, Golden October," with sales hitting a new high. We have compiled the official October sales data from major automakers to see which brands delivered surprising results.

Leapmotor: October Sales Hit New High of 70,289 Units

Leapmotor’s October sales reached a new high of 70,289 units, matching the sales volume of large manufacturers such as FAW Toyota and GAC Toyota. Compared with September, sales increased further, with a year-on-year growth of 84%.

This year, Leapmotor’s newly launched B-series models have quickly become the main driver of sales, while the revamped C-series models have also seen a sales rebound. The 100,000-200,000 yuan price segment has become Leapmotor’s core market, making affordable cars more intelligent.

Leapmotor continues to iterate on its product lineup. Upcoming models include the Lafa5, D19, and A-series:

The Leapmotor Lafa5, a compact pure electric hatchback, will open for pre-orders on November 7 and launch within this year.

The Leapmotor D1, a large SUV, has started blind pre-orders and is scheduled to go on sale in the first half of 2026.

The entry-level A-series models will make their debut at the Guangzhou Auto Show.

Harmony Intelligent Mobility: Sales Reach 68,216 Units

Harmony Intelligent Mobility achieved another outstanding performance with 68,216 units sold in October, an increase of over 15,000 units compared to September. Newly launched models such as the all-new AITO M7, the updated Jijie R7, and the Shangjie H5 contributed significantly to this sales growth.

Continuous rapid product iteration and accurate insight into user needs have driven sales to new heights. Additionally, Harmony Intelligent Mobility’s average transaction price in September reached 390,000 yuan, establishing it as a key player in China’s high-end auto market.

XPeng Motors: 42,013 Units Sold with 96% Year-on-Year Growth

XPeng Motors also achieved month-on-month growth, selling 42,013 units in October with a remarkable 96% year-on-year increase. The newly launched all-new XPeng P7 has become a new core model, while deliveries of the XPeng MONA M03 exceeded 15,000 units, making it a top choice among young consumers.

XPeng will soon launch extended-range (EREV) models equipped with large battery packs to inject new momentum into the hybrid market:

The XPeng P9 EREV version (with a CLTC pure electric range of 452 km) has just opened for pre-orders.

The XPeng G6 EREV version is expected to launch within this year.

The XPeng G7 EREV version (CLTC pure electric range of 430 km) will be released in the first quarter of 2026.

The all-new large SUV XPeng G01 is also expected to be unveiled this year.

Xiaomi Auto: Maintains Over 40,000 Units Sold

Xiaomi Auto continued to sell over 40,000 units in October, remaining one of the leading new energy vehicle (NEV) brands. Currently, the waiting time for the Xiaomi SU7 is at least 32 weeks.

Xiaomi’s upcoming new models include the high-performance Xiaomi SU7 GT, the extended-wheelbase Xiaomi SU7 L, and other new variants, all of which are expected to be revealed soon.

Fang Cheng Bao: The Fastest-Growing NEV Brand with 415.3% Year-on-Year Growth

Fang Cheng Bao achieved both month-on-month growth and a staggering 415.3% year-on-year increase in October, becoming the fastest-growing NEV brand with 31,052 units sold.

Looking back at October 2024, Fang Cheng Bao only had one model (the Leopard 5) on the market, with sales of just 6,026 units. At that time, Denza (another brand under the same group) had already achieved 10,000+ monthly sales and boasted a strong new product lineup, putting immense pressure on Fang Cheng Bao.

This year, Fang Cheng Bao repositioned itself successfully. Its newly launched Titanium series models, which accurately cater to user needs and offer greater personalization in their segment, have seen record-breaking sales. Among them, sales of the Titanium 7 reached 20,024 units.

Other NEV Brands: Jihu and Leapmotor Post High Year-on-Year Growth

Brands like Jihu and Leapmotor also achieved high year-on-year growth of 110% and 84%, respectively. These brands stand out with distinctive product features and have focused on the core 100,000-200,000 yuan market, making them top-of-mind choices for consumers.

Overall NEV Market Trend

In October, most NEV brands achieved month-on-month growth compared to September, as automakers accelerated efforts to boost sales toward the end of the year.

The NEV market is also undergoing rapid reshuffling: Brands that led last year may not retain their glory this year, while once-low-key brands have stepped into the spotlight. Amid fierce market competition, finding the right positioning and continuous innovation are crucial.

Traditional Automakers: BYD, Geely, and Chery Lead the Way

BYD: 395,015 Units for Dynasty + Ocean Series

BYD’s Dynasty + Ocean series once again attracted attention with 395,015 units sold in October, an increase of over 40,000 units compared to September.

This year, many of BYD’s models have undergone facelifts—even annual updates included significant improvements:

Widespread adoption of larger battery packs, greatly increasing pure electric range.

Further reduction in fuel consumption under low battery conditions.

Upgraded configurations and introduction of third-party accessories.

These enhancements have strengthened product competitiveness and consolidated BYD’s market position. Among its models:

Qin Family: 71,248 units

Yuan Family: 48,902 units

Seal Series: 58,046 units

Sea Lion Series: 53,988 units

Dolphin: 36,604 units

All maintained outstanding market performance.

Geely: 245,497 Units for China Star + Yinhe Series

Geely’s China Star + Yinhe series continued to lead with 245,497 units sold in October, an increase of over 20,000 units compared to September. Its dual-market strategy (fuel vehicles + NEVs) delivered solid results:

Fuel vehicle mainstays: Xingyue L, Boyue Family, and Shuangbin Family.

The Xingyuan became Geely’s best-selling model with 45,328 units sold.

NEVs like the Yinhe E5, Yinhe Xingjian 7 EM-i, Yinhe Xingyao 8, Yinhe A7, and Panda mini all maintained monthly sales of over 10,000 units

In October, Geely launched new models such as the all-new Emgrand and Yinhe Xingyao 6 to drive further market breakthroughs.

Chery: 169,696 Units with Strong NEV Momentum

Chery also performed impressively, selling 169,696 units in October. While maintaining its position in the traditional fuel vehicle market, Chery has stepped up its NEV efforts this year:

The Fengyun A9L has exceeded 10,000 units in monthly sales for three consecutive months.

Newly launched models like the Jetour X70L, Fengyun T11, and Zongheng G700 have gained significant attention (a marked improvement from Chery’s previous low profile in the NEV segment).

Classic models such as the Tiggo 8 and Arrizo 8 also continued to maintain high sales.

Overall Traditional Automarket Trend

In October, most traditional automakers achieved month-on-month growth compared to September, with both Chinese and overseas brands delivering solid performances.

Overseas brands like Toyota and Volkswagen remain core players, but Chinese brands such as BYD, Geely, Chery, and Haval have surpassed them with their strength.

Great Wall Motor: Successful Repositioning Drives Growth

Great Wall Motor, which repositioned itself effectively, achieved year-on-year growth across multiple brands—with WEY brand posting a high 95.79% year-on-year increase.

The transformation of new models like the Lanshan and Gaoshan has been a great success:

Major interior overhauls, equipped with "refrigerators, large screens, and comfortable sofas" (popular luxury features for Chinese consumers).

Comprehensive intelligent upgrades, including lidar and standard Great Wall’s third-generation intelligent driving system, Coffee Pilot Ultra.

The Gaoshan series has been expanded into 7, 8, and 9 variants with differentiated pricing to meet diverse user needs.

Consumers have recognized and accepted Great Wall’s high-end products.

Beijing Hyundai: Rapid Growth with New NEV Launch

Beijing Hyundai also saw rapid growth. At the end of October, it launched the EO Yio, a compact pure electric SUV with:

A 4K dual-screen setup, Qualcomm 8295 chip, and BOSE sound system.

A maximum range of 722 km.

A starting price of only 119,800 yuan.

Hyundai will accelerate NEV development in China and expand its localized product lineup, planning to launch a C-class sedan, B-class SUV, and C-class SUV between 2026 and 2027.

Key Observations on Traditional Brands

High-selling traditional brands still focus primarily on affordable family cars.

Fuel vehicles are accelerating their intelligent transformation and continue to hold a significant market share.

Major Group Performance

SAIC Group: 454,000 Units with 13% Year-on-Year Growth

SAIC Group delivered a standout performance with 454,000 units sold in October, a 13% year-on-year increase. The group attributed this growth to the strong driving force of its "new three pillars":

Self-owned brands: Sold 306,000 units in October (+22% year-on-year), with SAIC Passenger Vehicles, SAIC Maxus, and SAIC-GM-Wuling all performing well.

NEVs: Sold 207,000 units (+31.3% year-on-year), with the all-new IM LS6 contributing 13,000 units.

Overseas markets: Achieved 97,000 units in overseas sales.

BYD Passenger Vehicles: 436,856 Units

BYD’s passenger vehicle sales reached 436,856 units in October, a significant increase compared to September. Its Dynasty + Ocean series and Fang Cheng Bao brand both delivered solid results. Additionally, BYD’s overseas performance is impressive: It has built factories in multiple countries this year, driving rapid overseas growth.

Geely Auto: 307,133 Units with 35% Year-on-Year Growth

Geely Auto sold 307,133 units in October (+35% year-on-year), with fast month-on-month growth. Its China Star + Yinhe series and Lynk & Co brand performed well. In terms of overseas exports:

October overseas exports reached 41,568 units (+23% year-on-year, +2% month-on-month).

NEV exports accounted for 33% of total exports at 13,636 units.

On October 23, Geely International launched the EX5 (domestically known as the Yinhe E5) in the UK market, with plans to enter more European countries in the future.

Other Automakers

Great Wall Motor achieved a rapid 22.5% year-on-year growth. Changan and BAIC also posted year-on-year increases, with their self-owned brands performing well.

Market Outlook for the Remaining Two Months

The overall auto market showed a positive trend in October, spanning NEV brands (both new and established) and traditional automakers. Looking ahead to the final two months of this year:

Automakers will push to meet their annual sales targets.

Consumers, concerned that NEVs may no longer qualify for purchase tax exemptions in 2026, are likely to take advantage of current market discounts.

As a result, market consumption is expected to reach a new peak, and more brands may set new annual sales records.