Li Auto Undergoes Organizational Restructuring, HR Department Merged into Product & Strategy Group

Li Auto has implemented a new round of organizational adjustments, appointing Yang Haishan as head of the newly established Human Resources department, reporting directly to CEO Li Xiang. Yuan Chunfeng, the former head of Human Resources, is in the process of leaving the company. Under the restructuring, the "Organization Department" and "Human Resources" unit—previously first-level departments under the Organization & Finance Group led by CFO Li Tie—have been merged into a single "Human Resources" function, which has been integrated into the Product & Strategy Group. Li Wenzhi, former head of the CFO's office, has also departed from Li Auto.

Since the beginning of this year, Li Auto has carried out frequent organizational changes. In March, the Sales & Service Group—encompassing retail, after-sales, charging infrastructure, quality operations, and overseas business—underwent a major restructuring, with all functions reporting to Zou Liangjun, Senior Vice President of Sales & Service. The company also introduced a "theater command" structure for its retail operations.

At the end of June, Li Auto announced a new organizational framework and appointments: the former "R&D & Supply Group" and "Sales & Service Group" were merged into the newly established "Smart Vehicle Group," responsible for the strategic and operational closed-loop of Li Auto's intelligent vehicle business. President Ma Donghui was appointed head of the Smart Vehicle Group, reporting to Chairman and CEO Li Xiang.

In August, the company adjusted the structure of its sales and service system, abolishing the previous "Five Theater Commands" and consolidating them into a single "Sales" department. Han Xi, former head of the Central Theater, was appointed head of the Sales Department, overseeing front-line sales operations. At the same time, two new departments—"Sales Operations" and "Marketing"—were established.

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